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Sunday, April 13, 2008

 
All Is Joyful In Starbucks Land

The gift card controversy has been settled.

David Boaz says the blame falls on failure to communicate policy with clarity:

I just talked to Brad Stevens, who runs the customized card programs and much else at Starbucks...Stevens assures me that the company has no intention of approving or rejecting personal messages on the basis of ideology. Only a very small number of requests are rejected by the review team at the contractor who actually fulfills the orders, mostly because they are obscene, are insulting to the company or to a specific person, infringe on trademarks, are overtly political, or in some other way associate the Starbucks brand with images the company doesn’t want. Thus, for instance, they have rejected such messages as "Democrats Suck, Republicans Blow," "Vote Democratic for a Change," "Impeach Bush, Vote Hillary," and "I Love GWBush and Cheney." They also, according to their records, rejected "Fair Trade," odd since the company boasts that it is "North America’s largest purchaser of Fair Trade Certified coffee." It may be a sensitive term, though, since "fair trade" campaigners continue to criticize the company.

Stevens says the rejection of "Laissez Faire" was just an unintended outcome of the instructions that the company gave its supplier.

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