Radley Balko has a tale
(link via the Agora
- emphasis added):
Those aspects of society that overtly and covertly attribute value and normality to white people and Whiteness, and devalue, stereotype, and label people of color as "other", different, less than, or render them invisible. Examples of these norms include defining white skin tones as nude or flesh colored, having a future time orientation, emphasizing individualism as opposed to a more collective ideology, defining one form of English as standard, and identifying only Whites as great writers or composers.
The first thing to come to mind is a passage on pages 9-10 in Dinesh D'Souza's 1991 book Illiberal Education: The Politics Of Race And Sex On Campus, which is also referenced in a 1997 Cato Institute article (emphasis added):
That whole mindset obviously is hostile not just to reason but to individualism. At the University of Pennsylvania several years ago a student was censured for turning in a paper in which she talked about her "deep regard for the individual and my desire to protect the freedom of all members of society." An administrator sent the paper back to her with the word "individual" underlined and with a note in the margin: "This is a red-flag phrase today. Arguments that champion the individual over the group ultimately privilege the individuals belonging to the largest or dominant group."
You will be assimilated. Our uniqueness will be added to your own.
Heh, even the Borg believed that the individual could contribute something toward improving the collective, albeit without maintaining that individuality.