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Friday, February 24, 2006

 
Entertainment Media Finds New Market Niches

NewsMax reports that some DVD clubs are targeting certain factions along the red-blue divide:

On one hand there is Ironweed, which appeals to left-leaning film buffs with shorts and features having a liberal bent. A recent offering explored Iraqis' perceptions of the U.S. presence in that country.

On the other side of the "aisle," the Conservative DVD Club – an arm of Eagle Publishing – offers films by conservative filmmakers, including a popular biopic of columnist Ann Coulter.

"To serve increasingly fragmented interests, subscription clubs now cater to ideologies and specialties," according to the Christian Science Monitor.

I don't intend on joining any of them - not just because I don't buy many DVDs, but because I suspect that there are many selections that don't fit snugly into either camp. Take Star Trek: The Next Generation, for instance. On the one hand, the show casts the Federation's socialist economic system in a favorable light (without offering an explanation as to how it works) while painting ugly caricatures of capitalism. On the other hand, Star Fleet Academy is a learning institution based entirely on merit, with no room for affirmative action or grading curves.

Book clubs have been targeting ideological niches for a long time. Christian book stores are everywhere. LibertyTree, catering to libertarian-leaning sorts, has been in business for over 15 years. And then there's the daddy of all book clubs, the Book-of-the-Month Club. BOMC doesn't advertise an ideological niche, but its selections are overwhelmingly blue-state. I've been a member twice in my life - trust me.




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